Black Alphanumeric --- Easier to identify wells than other brands that use clear alphanumeric. There are additional alphanumeric between wells on bottom for convenient identification of wells during microscopy.

Bigger Wells --- Most other brands have a total volume of 270ul per well while the TPP plates have a total volume of 340ul again making research easier and less expensive in time and labor. 

Bar Coding --- Come standard with bar coding, lot number and count number for easy identification.

There are many more new and wonderful reasons like the Yellow Writing space on both top and bottom of plates that make the TPP 96 well plates the best in the world. But one would need to get samples first to see for themselves.

Other excellent benefits include: The well-bottoms are the treated part of the well so there is no unwanted cell growth up the sides of the wells.  Additionally, the wells are optically clear to guarantee the highest level of transparency for optimal viewing of the cells.